Industry Insights

Here, I examine how brands and public figures shape their image, communicate with audiences, and maintain their reputations in a competitive, ever-dynamic landscape. From analysing corporate rebrands to strategising the persona management of public figures, I explore the principles behind effective branding, PR, and storytelling. These insights reflect how thoughtful communication influences perception, engagement, and even moves the world in unprecedented ways.

All Posts

Marketing to the Wrong Audience: The Misfire Behind Jennifer’s Body

Jennifer's Body (2009) Promotional Poster Although the filmmakers originally intended for the horror-comedy film to be marketed toward young women and teen girls (Presnell, 2024), they noticed in post-production that Fox Atomic was determined to capitalise on actress Megan Fox’s status as a sex symbol to market Jennifer’s Body to a straight young male audience instead. This misalignment was particularly visible in the film’s promotional materials, which bordered on pornograph

4 min read