Budapest Student Guide Campaign

The Budapest Student Guide was a social media campaign launched across Instagram (posts and stories) and Facebook to support incoming Erasmus exchange and international full-time students relocating to Budapest. The Facebook copy is hosted in private groups and not publicly viewable.

The campaign aimed to provide newcomers with practical information to help them settle in and navigate the city confidently. Topics included transportation from the airport, getting around the city, managing cash and budgeting, and locating ATMs, local markets and clinics. It also introduced students to Budapest’s vibrant nightlife and popular party venues.

In addition to offering useful tips, the campaign highlighted the Erasmus Life Budapest organisation’s hosted parties and events – encouraging students to connect, socialise, and build a community during their stay in Budapest.

Targeted at university students, the designs use vibrant visuals, bold typography, and playful layouts to communicate information in a fun, engaging, and approachable way, reflecting a youthful and social-first brand voice.