Sziget Festival '25 x ELB: Social media Campaign

This campaign, run across Instagram posts, stories, and Facebook, promoted discounted Sziget Music Festival tickets in collaboration with Erasmus Life Budapest (ELB). Targeted at international and exchange students in Budapest, the campaign aimed to raise awareness of the student discount code and encourage participation in one of Europe’s largest music festivals.

Through engaging visuals, clear messaging, and strategic storytelling, the content highlighted festival experiences, created excitement around the event, and showcased the benefits of the partnership with ELB. The campaign successfully combined informative and promotional elements to drive engagement and ticket usage among the student audience. Designed for a young, festival-going audience, the visuals feature energetic layouts, bold typography, and vibrant colours, capturing the excitement of the event while maintaining a fun, social-first brand voice.

In the Instagram Story Series, the CTAs are added on the Instagram app before posting. The Facebook copy is hosted in private groups and not publicly viewable.